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  Marketing & PR Resources

 

Articles:

Corporate America Behind the Curve: Makovsky 2006 State of Corporate Blogging Survey by Robbin Goodman, published by the Institute for Public Relations, August 2006

Podcasting Hits Children's Books by Shannon Maughan, Children's Bookshelf, July 6, 2006, reprinted in Publishers Weekly, July 7, 2006

Organic SEO or Pay-Per-Click Advertising: Which Should You Choose? by Scott Buresh, MarketingProfs.com, Octr 24, 2006

Beginner's Guide to SEO by Rand Fishkin, SEOmoz.org

 

Publications:

PR Week: www.prweek.com

Advertising Age: www.adage.com

Ad Week: www.adweek.com

American Demographics: www.adage.com/americandemographics/

Brand Week: www.brandweek.com

Quirk's Marketing Research Review: www.quirks.com

Target Marketing Magazine: www.targetonline.com

Direct Magazine: www.directmag.com

Photo Marketing: www.pmai.org/magazine/default.asp

CMO Magazine: www.cmomagazine.com

 

Associations:

American Marketing Association: www.marketingpower.com

(New York AMA) www.nyama.org

Direct Marketing Association: www.the-dma.org

eMarketing Association: www.emarketingassociation.com

Promotion Marketing Association: www.pmalink.org

Market Research Association: www.mra-net.org

Business Marketing Association: www.marketing.org

Word of Mouth Marketing Association: www.womma.org

Web Marketing Association: www.webmarketingassociation.org

Photo Marketing Association International: www.pmai.org

 

Virtual Library:

 

KnowThis: www.knowthis.com

 

Search Engine Optimization Tools:

 

Live Keyword Analysis: www.live-keyword-analysis.com

Keyword Difficulty Tool: www.seomoz.org/tools/kwtool.php

Page Strength Tool: www.seomoz.org/tools/page-strength.php

WordTracker Keywords: www.wordtracker.com

 

Public Relations Tools:

 

PRWeb: www.prweb.com

The Open Press: www.theopenpress.com

PR Newswire: www.prnewswire.com

Bacon's Media Source: www.bacons.com

Business Wire: www.businesswire.com

Market Wire: www.marketwire.com

US Newswire: www.usnewswire.com

NewsReleaseWire: www.expertclick.com/NewsReleaseWire

 

Web Analytics Tools:

 

ClickTracks: www.clicktracks.com

 

Web Development Tools:

 

BrowserShots: www.browsershots.org

Web Standards Project: www.webstandards.org

World Wide Web Consortium: www.w3.org

 

 

 

 

 

 

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© 2006-2008 Melanie R. Negrin, All Rights Reserved